When we talk about Home&We, we are talking about minimalist designs, high-quality products, and environmental consciousness. Their platform allows its users to customize and build their furniture in the way that THEY want, whilst having an amazing customer experience in the meantime. The folks at Home&We were looking for a simple yet modern/artistic way of showing off their furniture, alongside eCommerce functionality and addons to make all the magic happen.
TIME TO DESIGN
Minimal for the win
The key here was to not clutter the user with too much info, text, or graphics. But instead, make a cohesive mix of everything that flows into a website that feels like flying peacefully over a cloud. There was a lot of emphasis on white spaces, animations, aesthetic imagery, and a simple monochromatic color palette (with the exception of a yellow touch).
The fun part
Behind the artsy curtain
Even though the site looks simple, the development was not so much. Making a beautiful website that behaves and functions properly, with incredible animations and interactions is one thing, but throwing a complex eCommerce that allows furniture customization in a 3d environment is a whole other beast in itself. Thankfully, with the help of a proprietary 3rd party app, the integration was possible and the end result was simply astonishing!